License the System
That Makes Teams
Actually Accountable.
Top Gun Teamwork is the accountability and teamwork program built on US Air Force fighter squadron methods. Cujo wrote the paper. Cujo wrote the course. Now you can teach it to your clients.
Validation Cohort: Only 50 Licenses at $6,500. Then the price jumps.
01 / The Problem
Your Clients Are
Bleeding Money
Because Nobody's
Accountable.
Every coach hears the same complaint. "My people don't follow through."
Leaders know it. They just don't know how to fix it. That gap is your opportunity.
The Market Is Begging
for Someone to Fix This.
And most coaches show up with a poster, a workbook, and a pep talk. That's why their clients churn.
02 / The Science
Frameworks Beat
Pep Talks. Every Time.
The research is settled. Teams that use a structured debrief framework outperform teams that don't. By a lot.
A landmark meta-analysis of 46 studies found teams improve individual and team performance by 20% to 25% when they use properly conducted debriefs.
A follow-on meta-analysis covering 955 teams and 4,684 individuals confirmed that After-Action Reviews drive significant gains across industries.
Texas A&M research ranks AAR-based training above non-AAR training for both team performance and team-efficacy. The system works.
The Loop
The US Air Force Debrief Sits Inside a Bigger System.
Most training programs treat the debrief as a stand-alone meeting. Cujo's framework treats it as the engine of a continuous learning loop. Intent. Plan. Brief. Execute. Debrief. Improve. Run the loop. Every time.
That's the difference between a workshop and a transformation.
“The Air Force trusted me to standardize how it teaches accountability. Now I'm teaching coaches to teach it too.”
— Cujo Teschner, Col. USAF (Ret.)
03 / The Author
Cujo Was the
US Air Force's
Subject Matter Expert
on Team Accountability.
Robert "Cujo" Teschner was a Core Debrief Instructor at the US Air Force Weapons School. That's the Top Gun of the Air Force.
In 2004, the USAF tasked him with standardizing the practice of accountability across every Air Force discipline. Fighters. Bombers. Helicopters. Space. Intel. Transport.
He wrote the paper. He wrote the course. He set the standard the entire force still uses.
In 2018, he turned that work into a #1 bestselling book, Debrief to Win. For the past 4.5 years, he's been teaching the same system to companies across North America through the Top Gun Teamwork program.
Result: a 7-figure consulting practice, 300+ companies served, and a waiting list of leaders who want more.
04 / The Program
What, Exactly,
Are You Licensing?
Top Gun Teamwork is the 12-week virtual implementation program Cujo and his team currently sell to companies across North America. It turns the US Air Force’s accountability and debrief framework into something a civilian team can actually run—every week, in every meeting, on every project.
Cohort sessions delivered over Zoom — no travel required
12 weeks. 12 modules.
Weekly live sessions teach a complete accountability operating system—from setting clear standards and running effective debriefs to building a true high-performance culture.
100% virtual delivery.
Cujo and his team teach every cohort over Zoom. No flights. No hotel rooms. No scheduling nightmares. Your clients show up from anywhere—and so will theirs.
Two ways VMax sells it today.
Combined Cohorts (open enrollment, sold by the seat) and Custom Cohorts (single-company, lump-sum pricing). Both formats use the exact playbook you’re licensing.
You decide how to use it.
Certified Partners are NOT required to follow the VMax delivery model. Teach it virtually, in person, as a keynote add-on, as a multi-day workshop, or chunked into a coaching engagement—your call.
How VMax Sells It Today
Combined Cohorts
Open enrollment. Multiple companies, sold by the seat. Great for individual leaders who want exposure to the framework alongside peers from other organizations.
How VMax Sells It Today
Custom Cohorts
Single-company engagements. Lump-sum pricing. Built for executive teams that want their entire leadership group running on the same accountability operating system.
As a Certified Partner, you don’t have to do it the way we do. You get the full curriculum and the freedom to package, price, and deliver it however fits your business and your clients best.
05 / The Proof
Top Gun Teamwork
Works. Here's the Proof.
Top Gun Teamwork is a 12-week implementation program. Not a workshop. Not a keynote. An end-to-end transformation that turns a frustrated team into an accountable one.
4.5 years in market. Real numbers. Real receipts.
“Top Gun Teamwork gave our leaders a shared language for accountability. Performance went up. Finger-pointing went down.”
Leadership Team · TGT Cohort Client
05 / The Certified Partner Offer
We're Handing You
the Entire Playbook.
For the first time ever, Cujo is opening Top Gun Teamwork to a small cohort of independent coaches, consultants, and keynote speakers. You teach it. You keep the revenue. You build a moat your competitors can't copy.
The Full Curriculum License
Slide decks. Pre-recorded video lessons. Facilitator's Guide. Participant's Guide. Everything you need to walk into a room and deliver Top Gun Teamwork like Cujo built it.
Live Seat in the 12-Week TGT Program
Go through Cujo's flagship program as a participant. See how it's taught. Feel how it lands. Steal the moves before you teach them yourself.
Weekly Coaching Calls With Cujo
Every week. On Zoom. Cujo personally coaches this founding cadre on how to teach the material like he does. Live reps. Live feedback. No middlemen.
The Cujo-Built AI Coaching Tools
Get access to the AI tools Cujo built to help his coaches scale their impact with clients. The same tools he uses inside VMax.
Why now? Because this is the validation phase.
Cujo and the team are about to scale this offer worldwide. Before they do, they want a small group of sharp coaches in the room to use the system, give honest feedback, and help us refine it.
That's why the price is the lowest it will ever be. Once these spots fill, the price jumps and the doors close until the next opening.
What you also get
- Direct access to Cujo for the duration of the cohort
- Founding licensee status when we go to market
- First-mover positioning in your geography
- A repeatable, premium offer to add to your practice
06 / The Investment
Get the Lowest-Ever Price.
Work Directly With Cujo.
Only Available for the First 50.
Top Gun Teamwork License
One-time payment. A full year's access to your founding-licensee package. Renewal for only $1,500 per year thereafter.
After this cohort, the price jumps. Significantly.
No payment on this page. We talk first to make sure it's a fit.
In Your License
- Full curriculum: decks, videos, guidesA $25,000 value
- Participation in the full TGT programA $3,000 value
- Weekly coaching calls with Cujo & teamThese continue as long as you're a licensee
- Access Cujo's own AI coaching toolsTo coach your clients on these frameworks
- Founding-licensee statusA $30,000+ value at a fraction of the cost
Total Stack
A $30K+ Value!
Yours for $6,500 in this validation cohort.
For context: Cujo's standard combined cohort runs $3,000 per seat. His custom cohorts are $100,000.
This license includes the full system. For one fee. Once.
07 / The Fit Check
Is This Right
For You?
We're building a small founding cohort. We're doing so to validate the entire approach before we start scaling significantly. Now is the best time ever to act!
This is for you if…
- You're an independent coach, consultant, or keynote speaker.
- Your clients keep asking how to make their teams more accountable.
- You want a premium, repeatable program to add to your offer stack.
- You believe frameworks beat freestyling, and you're ready to teach one.
- You're willing to put in 12 weeks of reps to learn it cold.
This is NOT for you if…
- ×You want a course you can resell without doing the work.
- ×You aren't actively serving real clients today.
- ×You're looking for a quick certification badge with no skin in the game.
- ×You don't believe accountability is the bottleneck.
- ×You won't show up to the live calls.
Final Brief
Stop Selling
Pep Talks.
Start Selling Outcomes.
Become a Certified Partner Today!
One conversation tells you if this is a fit. No hard sell. No pressure. Just a straight talk about your practice and whether Top Gun Teamwork belongs in it.
About the Top Gun Teamwork Certified Partner Program
The Top Gun Teamwork Certified Partner Program is a license and certification program for independent leadership coaches, business consultants, and professional keynote speakers who want to deliver a proven accountability training program to their clients. The program is built on the after-action review and debrief methodology used by US Air Force fighter squadrons and standardized across the Air Force by Robert "Cujo" Teschner, former US Air Force Weapons School Instructor and #1 bestselling author of Debrief to Win.
Why license Top Gun Teamwork
Disengagement and lack of accountability cost organizations trillions of dollars every year. Most leadership coaching programs offer pep talks and posters. Top Gun Teamwork offers a research-backed framework: Intent, Plan, Brief, Execute, Debrief, Improve. Meta-analyses by Tannenbaum and Cerasoli (2013) and follow-on research from Texas A&M and Rice University show that properly conducted debriefs improve team performance by 20 to 25 percent.
What the license includes
Founding-cohort partners receive the full Top Gun Teamwork curriculum (slide decks, video lessons, Facilitator's Guide, Participant's Guide), a seat in the live 12-week TGT cohort, weekly coaching calls with Cujo Teschner and the VMax Group team, access to the AI coaching tools Cujo built for his own practice, and founding-licensee status. The total stack value exceeds $30,000.
Who should apply
Independent executive coaches, leadership consultants, organizational development professionals, and keynote speakers who serve real clients today and want to add a premium accountability and teamwork program to their offer. The founding cohort is capped at 50 partners worldwide.